Articles: styles, structure, rules of writing

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Google recommandations about AI Overviews⁠

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If we want to appear in AI answers, we need to pay more attention on AEO.

The first step toward AEO is to stop thinking in terms of pages and start thinking in terms of answers:

What question is the customer asking?

What short answer do they want to receive?

What snippet of content can the AI quote without distortion?

Content should not be “pretty,” but easy to extract: with subheadings, lists, clear phrasing, facts, and examples.

2. Answer-first approach changes the very approach to content writing:

Each section should begin with the answer, not the explanation;

The headline should reflect the user’s query;

Paragraphs should be short, focusing on a single point;

Complex topics should be presented using lists, tables, or step-by-step instructions.

3. Schema markdown is essencial: Structured data helps AI instantly and accurately identify our brand, and information about it. Without structured data, neural networks may simply ignore our website because the text is too difficult to interpret.

4. Minimalistic, like hand-drawn images, imperfect, but the shapes shouldn't get lost.